Modules include:

- 3-min summary videos

- One-line audios

- Games



Comprehensive Program

 - Beginner to superior (9-levels)

 - MSA & Egyptian Colloquial



Did we ever test!

 - 6 years testing with students

 - Direct student contributions


What is Falooka?

Falooka (meaning small boat sailing the Nile) will help you learn the Arabic language.

Use Falooka to study the Egyptian dialect AND/OR Modern Standard Arabic.

Falooka has a 9-level multimedia index.

Each module includes a 3-minute summary video.

Students directly contributed to Falooka by submitting questions and feedback.


 Who endorsed Falooka?

1.  New York University's "Speak Freely Program"
2. Johns Hopkins University and Brown University
3. Demoed at the United Nations, NY headquarters.

  Our story?

Falooka addresses the unique challenges of Western learners.

Non-native and native language learners influenced this body of work.

Educators from the American University in Cairo wrote and translated the work.

Falooka is standardized and ACTFL inspired.

  Content depth?

  9,000 audio clips; 80 Podcasts; 150 Videos;
  1000 A4 pages.

  How did we simplify the content?

One-line audios, summary videos, games

  Years undertaken to finish the MADNESS?

Six years with collaborations between New York and Cairo. Up to 20 contributors (editors, translators ect)

Additional two years to incorporate the technology.

  Why Arabic?

Arabic, deemed a critical language by the U.S. state department, ranks 5th, after English, for total number of native speakers[1]; and, ranks the 4th most influential language only after English, French, and Spanish.[2]




[1] "List of Languages by Number of Native Speakers." Wikipedia. Wikimedia Foundation, 12 Mar. 2014. Web. 03 Dec. 2014.


[2] "The 25 Most Influential Languages in the World." List25. N.p., n.d. Web. 03 Dec. 2014.


Influential defined as: 1- How many people speak the language 2- How many people speak the language as a second language. 
3- Impact on global commerce and trade. 4- Lingua franca status around the world.